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Case Studies

Liona Hotta

Cover photo for Liona Hotta, a client of Branding Bytes, and a dot Mandala Artists

New Students Enrolled: 3,700
Revenue Generated: $276,000

Advertising Budget: $48,000

Overview:

Liona Hotta is the founder of the Online Mandala Dot Art Academy. Believing in dot art as a medium for beauty and meditation, she has dedicated over two decades to creative arts. Since launching her flagship course “HOW TO DOT YOUR MANDALA WITH A BRUSH” in 2019, Liona has guided thousands globally in dot painting. Her courses cater to all skill levels, from beginners to advanced. With a rich array of courses and free resources, Liona stands as a leading figure in mandala dot art.

Problem:

Under the umbrella of her unique artistry as a dot mandala artist, Liona Hotta faced a series of challenges. Her growth had been organic, built on referrals and word-of-mouth, leaving her unfamiliar with the intricacies of digital advertising. The niche nature of her art made pinpointing the right audience a complex task. While her website served as a platform for her work, there was room for improvement in its speed and user experience. Furthermore, her limited budget constrained her marketing endeavors. As she contemplated diving into new avenues, such as video advertising on Facebook, the need for expert guidance became evident.

Solution

To address Liona Hotta’s challenges, my team and I first focused on laying a strong foundation. Recognizing the importance of first impressions, we revamped her website, enhancing its load speed for a seamless user experience. With the site’s structure optimized, we then enriched its content, integrating numerous testimonials onto the landing page to bolster credibility and trust among potential students. As we transitioned into the realm of video advertising, we provided Liona with creative direction, ensuring her videos for Facebook ads would captivate and resonate. Starting with a modest budget, we prioritized transparency, sending Liona weekly updates on our progress. This approach not only optimized our ad campaigns but also built Liona’s confidence in our strategy. As we began to see a consistent positive ROAS, it was clear our foundational efforts were paying off. We scaled our campaigns, and the results were astounding: over 3,700 new students enrolled, leading to a revenue surge of more than $250,000 for Liona.

Maria Fondler

Maria Fonder, one of the oldest client of Branding Bytes, and Owner of Abyssimo Art School

New Students Enrolled: 21,834
Advertising Budget: $360,000
Revenue Generated: $1,419,210

Overview:

Abyssimo Art School is led by Maria Grossbaum, who believes in the transformative power of creativity. The school offers online courses that focus on awakening, empowering, healing, and transforming through creative expression. Maria emphasizes that creative expression is an essential part of holistic well-being, and her courses provide expert guidance, inspiring content, encouragement, and community support.

Problem:

One of the most pressing challenges faced by Online Art Schools is securing new enrollments without breaking the bank. The digital landscape, saturated with advertisements, often demands high investments, making it daunting for Art Schools to see a tangible return on their advertising spend. Maria, after working with another agency for a year was on the verge of abandoning her advertising endeavors altogether, disheartened by the seemingly insurmountable challenge of attracting new students without incurring exorbitant costs. The dream of expanding her student base and sharing her artistry with a broader audience was becoming increasingly elusive, overshadowed by the financial strain of high advertising rates.

Solution:

In the face of these challenges, our team recognized the need for a more refined and strategic approach to Maria Fondler’s marketing efforts. We embarked on designing a comprehensive marketing funnel tailored specifically for her unique offerings. This funnel wasn’t just about broad outreach; it was about precision. By segmenting the audiences based on various criteria, we ensured that each group received content that spoke directly to their interests and needs.

But segmentation was just the beginning. The real magic happened when we paired these segments with meticulously crafted creatives. Each creative was designed to resonate deeply with its intended audience, ensuring not just engagement but meaningful interactions. This synergy of targeted audiences and resonant creatives proved to be a game-changer.

The results were nothing short of transformative. Our enhanced targeting, combined with strategic marketing initiatives, ushered in a wave of new students. Over 25,000 paying students, to be precise, were added to Maria’s school. This influx of students didn’t just signify growth in numbers but also marked a significant boost in revenue, adding close to a million dollars to her earnings. Our journey with Maria Fondler didn’t end there; it evolved into a lasting partnership. Together, we continue to explore new horizons, ensuring her artistry reaches every potential student and her school thrives in an ever-competitive digital landscape.

Testimonials

Maria Fondler

Abyssimo Art School

Liona hotta

Mandala Dot Art Academy

OUR SERVICES

Media Buying

Our paid media services are designed to help you get the most out of your advertising budget. This includes:

Advanced targeting, eye-catching creatives.

Engaging campaigns for younger audiences.

Maximizing ad spend, driving conversions.

Captivating visuals and messaging.

Continuous optimization for maximum results.

Media Buying

Our paid media services are designed to help the art schools and artists get the most out of their advertising budget. This includes:

Advanced targeting, eye-catching creatives.

Engaging campaigns for younger audiences.

Maximizing ad spend, driving conversions.

Captivating visuals and messaging.

Continuous optimization for maximum results.

Email & SMS

Our specialized services help the artists stay connected with their audience and cultivate lasting connections.

A/B testing and optimization.

List building and segmentation.

Automated sequences to nurture leads and drive conversions.

Expert guidance and support from our specialists.

Email & SMS

Our specialized services help you stay connected with your audience and cultivate lasting connections.

A/B testing and optimization.

List building and segmentation.

Automated sequences to nurture leads and drive conversions.

Expert guidance and support from our specialists.

Content Creation

Our in-house content creation services are designed to help the artists build a strong brand identity and establish their authority in the industry.

Authentic & compelling UGCs

Video production and editing.

Product & lifestyle photography

Copywriting & creative writing.

Content Research at Branding Bytes

Our in-house content creation services are designed to help you build a strong brand identity and establish your authority in your industry.

Authentic & compelling UGCs

Video production and editing.

Product & lifestyle photography

Copywriting & creative writing.

Content Creation

Content Research at Branding Bytes
CRO Services at branding bytes

CRO

Looking to boost your website’s conversion rates and increase revenue? Our Conversion Rate Optimization (CRO) services are tailored to your business needs and designed to help you achieve your goals.

Detailed website analysis to identify areas for improvement.

Targeted testing and optimization to increase conversions and revenue.

UX improvements to enhance website usability and drive engagement.

Expert guidance & support from our CRO specialists.

CRO

CRO Services at branding bytes

Looking to boost your website’s conversion rates and increase revenue? Our Conversion Rate Optimization (CRO) services are tailored to your business needs and designed to help you achieve your goals.

Detailed website analysis to identify areas for improvement.

Targeted testing and optimization to increase conversions and revenue.

UX improvements to enhance website usability and drive engagement.

Expert guidance & support from our CRO specialists.

Who I Am

facebook ads manager

Who I Am

I am Aamer, CEO of this award-winning marketing agency that has earned the trust of over 20 artists. With our expertise, we've helped enroll 150,000 students in our clients' online coaching schools. Let us exceed your revenue goals and bring your brand to the next level. Schedule a call and let's talk soon!