Improving conversion rates is crucial for any ecommerce business. But it doesn’t have to take a complete website overhaul or major development work. With just a few simple and quick optimizations, you can see a dramatic lift in conversions.
We recently increased conversion rates on an ecommerce site by 400% in only 5 minutes. How did we do it? By making small but high-impact changes focused on streamlining the purchase process.
Here are the 5 ecommerce conversion rate optimization tweaks that led to our success:
1. Simplified Checkout Options
On the shopping cart page, we removed secondary payment options like PayPal to reduce distraction. With the primary Shop Pay option already offered earlier in the funnel, additional choices become clutter. Simplifying to a single clear call-to-action is essential for a frictionless checkout experience.
2. Clarified Product Bundling Options
Originally, product bundle quantities were labeled as 1-sheet, 2-sheet, and 3-sheet. To improve clarity, we changed this to Small, Medium, and Large – terms consumers easily understand. Using familiar naming conventions makes the purchasing decision easier and boosts conversion rates.
3. Highlighted Call to Action Buttons
Our Add to Cart button originally had a low-contrast transparent background, causing it to blend in with the site design. Changing this to a bold colored button made the CTA pop and instantly drove more clicks.
4. Removed Unnecessary Site Details
Multi-currency shipping bars were displaying even though over 97% of orders came from Australia. Removing this irrelevant information prevented choice overload.
Start Driving More Ecommerce Sales with Quick Optimizations
With these simple yet targeted changes, we were able to dramatically increase ecommerce conversion rates in practically no time at all. It just goes to show that quick wins can have an enormous impact.
What’s great about these types of optimizations is that they are low-effort but produce very high returns. We already have more high-impact recommendations planned for additional conversion lift. The key is constantly testing and tweaking to incrementally improve customer experience and your bottom line.
Want to rapidly boost your ecommerce conversion rates? Start with quick fixes that simplify processes, clarify options, highlight key elements, and remove distractions. Over time, these small changes add up to major improvements. Let us know if we can help analyze and optimize your online store!
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