Branding Bytes Logo

Top 10 Shopify Apps for Conversion Rate Optimization

Table of Contents

Conversion Rate Optimization (CRO)

When we talk about conversion rate optimization or CRO, we’re referring to systematically enhancing your Shopify store to get more visitors to take desired actions like purchases, signups, etc. We want them falling into our sales funnel!

Role of CRO in Shopify Success

Now get this – CRO is absolutely essential for Shopify success! The higher your conversion percentage, the bigger your sales, revenue, and profits. Even with steady traffic, more conversions directly equal more cash money!

And in this highly competitive game, CRO gives you an edge. Tiny optimizations can totally set you apart. Here is a complete case study on how I did a few fixes on an eCommerce website in 15 minutes and increased the conversion rate by 300%.

Top 10 Apps on conversion Rate Optimization on Shopify Store

Hey there! I noticed you’re looking for some conversion optimization apps for your Shopify store. Let me tell you, there are a bunch of great options out there that can really help boost your sales.

Vitals Shopify App logo showcasing its brand identity, symbolizing a comprehensive all-in-one conversion marketing tool for e-commerce stores.

Usage and Functionality:

  • All-in-One Conversion Marketing App: Vitals offers over 40 conversion-boosting tools in a single app, aiming to turn more visitors into satisfied customers.
  • Product Reviews: You can collect and import reviews from platforms like AliExpress, and request reviews via email, which helps in building customer trust.
  • Upsell Builder: The app allows you to create unlimited bundles, volume discounts, BOGO offers, gifts, and set goals for upselling.
  • Visitor Replays: It records and replays visitor actions on your site, including clicks, scrolls, and typing, which can be invaluable for understanding customer behavior.Screenshot of the Vitals app dashboard highlighting the Visitor Replays setting option, enabling merchants to record and replay visitor actions for improved customer behavior analysis.
  • Additional Features: Vitals includes a wishlist, sticky add-to-cart button, trust badges, size charts, and more to enhance the shopping experience.
  • Integration: The app works seamlessly with Facebook Messenger, Klaviyo, Facebook Pixel, Instagram, Geolocation, and AliExpress.


  • Hobby Plan: $29.99/month or $287.88/year (save 20%). Includes all apps with entry-level limits for recordings, review requests, contacts, and push notifications.
  • Business Plan: $49.99/month or $479.88/year (save 20%). Offers all apps and features with higher limits.
  • Pro Plan: $89.99/month or $839.88/year (save 22%). Includes all apps and features with even higher limits.
  • Plus Plan: $299.99/month or $2,879.88/year (save 20%). This is an enterprise-level plan offering the highest limits.
  • All plans come with a 7-day free trial, which can be extended to 30 days.

Merchant Reviews and Ratings:

  • Overall Rating: 5.0, based on 6,930 reviews.
  • Merchant Feedback: Users highly recommend Vitals for its comprehensive marketing and sales tools, user-friendly interface, robust features, and excellent customer support. It’s noted for not affecting page load times, ensuring a smooth shopping experience.

Launched on March 16, 2018, Vitals is available in multiple languages including English, Spanish, French, German, Arabic, Chinese, and more. It meets Shopify’s highest quality standards for speed, ease of use, and merchant value, making it a popular choice for businesses.

Sales Rocket app logo for Shopify, highlighting its comprehensive toolset for boosting e-commerce conversions.

Sales Rocket is a comprehensive Shopify app designed to enhance your online store’s conversion rate and sales performance. It amalgamates over 40 essential tools into one robust application, streamlining operations and potentially reducing the need for multiple separate apps. Here’s an in-depth look at its offerings, including usage, functionality, and pricing based on information from Shop Digest and the Shopify App Store.

Usage and Functionality

Sales Rocket offers a wide array of features aimed at boosting sales, improving customer engagement, and enhancing the overall shopping experience. Key functionalities include:

  • In-Cart Upsell: This feature allows you to suggest additional products to customers based on their current cart contents, encouraging larger orders.
  • Page Speed Optimizer: A tool designed to reduce your store’s loading times, thereby improving user experience and potentially boosting SEO rankings.
  • Stock Countdown: Displays the remaining stock levels on product pages, creating a sense of urgency and encouraging quicker purchases.
  • Volume Discounts and Tiered Pricing: Offers discounts based on the quantity of products a customer buys, incentivizing bulk purchases.
  • Shipping Bar & Currency Converter: These tools enhance the shopping experience for international customers by displaying prices in local currencies and offering shipping deals.
  • Abandoned Cart Recovery: Helps in recapturing lost sales by reminding customers of items they’ve left behind in their carts.

Additionally, Sales Rocket is praised for its user-friendly interface, easy setup, and the efficiency of its performance. The app integrates seamlessly with Shopify stores, supporting the latest themes and providing a straightforward admin experience.


Sales Rocket adopts a tiered pricing model to cater to stores of different sizes and needs, with a 14-day free trial available for all plans:

  • Basic Plan: $9.99/month for stores on the Basic Shopify plan.
  • Shopify Plan: $19.99/month tailored for stores on the standard Shopify plan.
  • Advanced Plan: $29.99/month designed for stores on the Advanced Shopify plan, including premium support.
  • Shopify Plus Plan: $49.99/month for high-volume merchants on Shopify Plus, also with premium support.

Each plan offers access to over 40 features without any hidden fees, alongside 24/7 live chat support. For the Advanced and Shopify Plus plans, this support is extended to include video assistance.

Customer Reviews

Sales Rocket boasts a high satisfaction rate among users, with an overall rating of 4.9 stars from over 576 reviews on the Shopify app store. Customers have highlighted the comprehensive suite of tools, the app’s contribution to increased sales and conversion rates, and the responsive and professional customer support.

In conclusion, Sales Rocket is a highly recommended all-in-one app for Shopify merchants looking to consolidate their sales and marketing tools, enhance their store’s functionality, and improve overall conversion rates and customer satisfaction

Because-Increase Conversions app, symbolizing AI-powered personalization for boosting Shopify store conversions.

You can easily add banners, text blocks and badges to product, collection and even cart pages. Give shoppers more reasons to purchase with real-time promotions, shipping deets, inventory status and more. And the best part? You can do it all without any coding skills thanks to their no-code editor. Because is a product recommendations app powered by artificial intelligence that displays personalized suggestions to boost conversions.

Usage & Functionality 

  • Personalized Recommendations: Driven by AI, product suggestions are tailored to each individual shopper based on signals like purchase history, browsing behavior and click-data.
  • 100% Customizable: Offers complete control over content and design including themes, layouts, calls-to-action and color schemes to blend recommendations seamlessly into storefront.
  • Real-Time Updates: Suggestions continually optimize automatically based on how shoppers interact with them.
  • Alternative Recommendations: If a product is out of stock or recently purchased, it dynamically suggests alternatives to keep engagement high.
  • Performance Analytics: Tracks metrics like click-through rate and conversion rate generated by recommendations to further optimize performance.


Because has 4 packages suitable for different business sizes:

  • Starter: Free, up to 1,000 product recommendations/month
  • Growth: $29/month for 10,000 recommendations
  • Success: $99/month for 100,000 recommendations
  • Enterprise: Custom pricing and capabilities

Because meets all of Shopify’s standards for speed and delivers proven value in higher customer engagement and order sizes.

Cooee Shopify app, representing advanced AI-driven customer engagement and conversion optimization for e-commerce businesses.

Cooee is a cutting-edge Shopify app designed to revolutionize the way e-commerce businesses engage with their customers. Through the use of advanced AI technology, Cooee analyzes visitor behavior in real-time to deliver personalized interactions, aiming to convert a higher percentage of visitors into customers.

Key Features and Usage

  • Real-Time Personalization: Cooee leverages AI to understand each visitor’s unique journey on your Shopify store, offering personalized product recommendations and content.
  • Intent-Based Engagement: The app identifies users’ intent (high, medium, low) and tailors interactions to enhance conversion while protecting margins.
  • Automated Creative Generation: Utilizes generative AI to automatically create engaging visuals and text for products, facilitating dynamic marketing campaigns.
  • Growth Playbooks: Provides goal-oriented strategies for continuous improvement and automation in marketing efforts.
  • Seamless Integrations: Works with popular tools like Google Analytics, Klaviyo, WhatsApp, and Microsoft Clarity to enhance data insights and marketing outreach​​​​.

Pricing Plans

Cooee offers a 21-day free trial to test its features, after which you can choose from three pricing tiers based on your business needs:

  • Startup Plan: Priced at $99/month for up to 50,000 Monthly Active Users (MAUs), offering intent-based campaigns and Open AI text/copy integration.
  • Scale Plan: At $299/month, this plan includes everything in the Startup plan plus AI-powered product recommendations for up to 200,000 MAUs.
  • Growth Plan: The most comprehensive option at $699/month, supporting up to 500,000 MAUs with additional features like Klaviyo & GA4 integration and dedicated Conversion Rate Optimization (CRO) sessions​​​​.

Cooee boasts a perfect 5-star rating from 17 reviews on the Shopify app store, with users praising its ability to effectively target customers, enhance clicks and conversions through AI-powered optimization, and the exceptional support from the Cooee team. Merchants have found the app particularly effective for Direct-to-Consumer (D2C) brands facing challenges in converting customers with low intent​​.

For any assistance, Cooee’s dedicated support team can be reached via email, and they provide a comprehensive FAQ section for common inquiries. The app is designed to be user-friendly, integrating directly into the Shopify admin without the need for extensive technical knowledge​​.

In summary, Cooee emerges as a powerful tool for Shopify merchants looking to leverage AI for personalized customer engagement and improved conversion rates. With its straightforward pricing, ease of use, and proven effectiveness as evidenced by glowing user testimonials, Cooee stands out as a valuable asset for e-commerce businesses aiming to elevate their online sales strategy.

5. Preloader

Preloader Shopify app, symbolizing enhanced page loading speed and improved user experience for online stores.

Speaking of relevance – a slow site drives customers crazy. Preloader is a must to speed up page loading times. Happy customers = more conversions. Preloader is a free app that adds a customizable loading overlay screen to Shopify stores to improve user experience. It helps enhance branding and reduce bounce rates while pages load.

Usage & Functionality 

  • Loading Animation: Displays a branded animation or logo while pages load to improve perception of speed.
  • Customizable Design: Offers a visual editor to tweak colors, fonts, effects and add custom graphics to match branding.
  • Page Transitions: Applies fade or slide transitions when moving between pages to indicate loading.
  • Anti-Bounce Messages: Shows “Page Loading” text and progress bar to provide loading status to visitors.
  • Page Specific Loading: Custom overlays can be set for different page types like products, cart, blog.
  • Animation Library: Choose from over 20 high-converting animations designed to delight visitors.
  • Performance Insights: Tracks page loading time over time to identify optimization opportunities.
  • Easy Setup: Can enable sitewide or on specific pages through editor. No theme customization needed.


Completely Free Forever


The free plan allows full use of the features on up to 100 store pages. Preloader meets Shopify’s quality standards for app speed and ease of use. It has a user rating of 4.9 out of 5 stars.

ModeMagic Shopify app, representing its ability to enhance product visual appeal with customizable badges, labels, and stickers for increased conversions.

Visual appeal matters too! ModeMagic has customizable badges, labels and stickers to make your products pop. Sprinkle a little fairy dust on your store and watch those add-to-carts increase. ModMagic is a customizable page builder app allowing Shopify merchants to edit and design pages without code. It makes styling easier with a visual interface.

Usage & Functionality

  • Drag & Drop Builder: Easily customize pages by dragging sections and elements like text, images, buttons around.
  • Mobile Ready Sections: Section library containing headers, footers, banners, galleries optimized for mobile.
  • Flexible Layouts: Create single or multi-column layouts, add dividers, spaces for design flexibility.
  • Advanced Styling: Control colors, fonts, paddings with an intuitive styling panel without code.
  • Animation Effects: Make pages more engaging with animations like fade in, bounce, slide for elements.
  • No Theme Edits: Get full design freedom without overriding theme code or files.
  • Stock Photography: Choose from millions of professional stock images to elevate visuals.
  • Custom CSS: Those familiar with CSS can write their own for advanced customization.


ModMagic has 4 pricing tiers:

  • Free: Optimize 3 pages for free.
  • Basic: $6/month to customize unlimited pages.
  • Professional: $12/month adds animation effects and priority support.
  • Business: $18/month with white labeling and advanced analytics.


ModMagic simplifies Shopify design while retaining full creative control – making it a top-rated merchant app for building high converting pages faster.

Booster page speed optimization app for Shopify, symbolizing fast loading times and enhanced site performance for better customer satisfaction and increased sales.

Booster’s got you covered to optimize loading times ASAP. They crush images down to size, lazy load the less important stuff, and minimize code so your pages fly. We’re talking light speed, baby! Shoppers stick around on speedy sites and are way more likely to drop some coin when they don’t lose patience. I’m telling you – after Booster works its magic, you’ll see happier customers, lower bounce rates, and cha-ching more sales Booster is a page speed optimization app that helps improve the loading speed of Shopify stores. It minifies code, optimizes images, eliminates render-blocking resources, and applies other performance best practices to make sites faster.

Usage & Functionality

  • Image Optimization: Automatically compresses images to reduce file sizes without affecting quality. These speeds up image load times.
  • CSS & JavaScript Minification: Minifies CSS and JS files by removing unnecessary characters, shrinking files sizes, and reducing number of HTTP requests.
  • Defer Non-Critical JS: Defers non-essential JS files so they don’t block other page elements from loading first.
  • Eliminate Render-Blocking Resources: Identifies and removes render-blocking CSS/JS to allow pages to load faster.
  • Asynchronous JS Loading: Loads JS files asynchronously so they don’t block the HTML document from being parsed/displayed.
  • CDN Integration: Integrates with CDN services like KeyCDN to deliver optimized files faster.
  • Caching: Creates static HTML caches of pages to serve them faster to repeat visitors.
  • GZIP Compression: Compresses files during transit to reduce page weight and speed up transfer times.
  • Performance Reports: Provides detailed audits and stats to track improvements and optimizations.


  • Free: Optimizes 20 pages for free forever.
  • Pro: $9/month to optimize unlimited pages.
  • Business: $49/month with advanced features like HTML caching.
  • Enterprise: Custom pricing for additional functionality and performance guarantees.

It’s easy to get started with a 14-day free trial to experience the performance benefits across an entire store.

Sales Pop app for Shopify, designed to create urgency with real-time purchase notifications and FOMO-inducing sale alerts

Usage & Functionality 

  • Real-Time Order Notifications: Get a popup alert with customer & order details instantly when a sale occurs.
  • Abandoned Cart Recovery: If a customer leaves before checkout, an alert is triggered allowing outreach.
  • Customizable Popups: Choose colors, fonts, add logos to match branding and theme UI.
  • Sale Sounds: Pick a fun audio tune to play when a sale notification pops up.
  • Sale Counter: Display a live-updating counter on site showing real-time sales coming in.
  • Analytics Dashboard: Offers insights into top-selling products, conversion performance.
  • Customer Information: Notification popups contain useful customer details to enable personalized followup.
  • Multi-Device Support: Get alerts on both desktop and mobile straight from the Shopify admin.



Sales Pop has three pricing tiers:

  • Free: Send 50 sale alerts per month
  • Pro: $5.99/month for unlimited notifications
  • Business: $12.99/month adds advanced analytics.

A 14-day free trial is offered on all paid plans. The app has earned strong merchant ratings for boosting customer experience and sales performance.

Hextom app for Shopify, featuring customizable free shipping bars with countdown timers to encourage timely purchases and boost store conversions.

I see you’re looking for more ways to pump up conversions on your Shopify store. Well listen up I’ve got the inside scoop on this app called Hextom that offers free shipping bars! Check it out – you can easily add a customizable bar across your site advertising free shipping’ on orders. And it has this nifty countdown timer ticking away, letting shoppers know just how limited time the deal is. 

Usage and Functionality
  • Promotion of Free Shipping Offers: The app is used by Shopify store owners to promote free shipping offers to their customers. It displays a customizable bar at the top of the website that informs visitors about the free shipping threshold (e.g., “Free shipping for orders over $50”).
  • Encouragement of Increased Cart Values: By informing customers about the minimum order amount for free shipping, it encourages them to add more items to their carts to qualify for the offer.
  • Customizable Design: Store owners can customize the look of the free shipping bar to match their store’s theme and branding. This includes colors, fonts, and messages.
  • Dynamic Messages: The app can dynamically update the message on the bar as customers add items to their cart, showing them how much more they need to spend to qualify for free shipping.
  • Targeted Display Rules: The app may offer the ability to display different free shipping offers based on the customer’s location, the pages they are browsing, or their cart value.
  • Performance Tracking: Some versions of the app provide analytics to track the impact of the free shipping bar on sales and cart values.


  • Free Version: Hextom typically offers a basic version of the app for free, which includes standard features suitable for new or small stores.
  • Premium Features: Advanced features, such as advanced customization options, targeting rules, and analytics, may be available in paid versions or require a subscription.
  • Subscription Plans: Pricing for premium versions can vary, often based on the level of features or the size of the store.

Shopify has marked the app as having met their quality standards for performance. It has earned a perfect 5-star merchant rating to date. Overall, the app provides an easy way for stores advertise free shipping incentives resulting in increased order values and conversion rates.

Sales Boost app for Shopify, indicating its comprehensive suite of marketing tools like countdown timers, trust badges, and upsells to elevate conversions and sales.

Countdown timers and trust badges and upsells, oh my! You’re speaking my language to get those conversions cranking. Ultimate Sales Boost is an all-in-one marketing app aimed at dramatically increasing sales and conversion rates for Shopify merchants.

Usage and Functionality
  • Boosting Sales and Conversions: Ultimate Sales Boost is designed to help Shopify store owners increase their sales and conversions through various marketing and sales tactics.
  • Creating Urgency and Scarcity: The app allows you to create a sense of urgency and scarcity for your products, encouraging customers to make a purchase decision faster.
  • Countdown Timers: You can add countdown timers to product pages or at checkout to remind customers of limited-time offers.
  • Stock Countdown: Displaying the remaining quantity of items to create a sense of scarcity.
  • Sales Stickers/Badges: Allows the addition of customizable stickers or badges on product images to highlight items that are on sale, new arrivals, or low in stock.
  • BOGO (Buy One, Get One) Offers: The app can help you set up BOGO offers to encourage customers to buy more.
  • Customizable Pop-ups: Use pop-ups to capture leads or promote special offers.
  • Geo-targeting: Tailor your sales boosts and messages based on the customer’s location.



Ultimate Sales Boost offers 4 packages:

  • Starter: $6.58/month – Core features
  • Professional: $16.48/month – Premium capabilities
  • Business: $33/month – Advanced analytics & priority support
  • Enterprise: Custom pricing

14-day free trial available on all paid plans to experience boost first-hand.

With 20+ conversion tools unified into one platform, Ultimate Sales Boost provides strong value to maximize revenues.

I could go on, but let’s wrap up with Ultimate Sales Boost…

Introduction to Affiliate Marketing

Hey friends! Thought about leveraging affiliate marketing to boost conversions for your Shopify store? Well listen up – it can be a total game changer! Affiliates help expand your reach and drive targeted traffic aimed at turning those visitors into customers. Let me break down exactly how to tap into affiliates for optimized conversions!

Benefits of Affiliate Marketing for Shopify

Bringing affiliates on board packs some powerful perks:

  • Increased Reach to connect with potential new audiences.
  • Targeted Promotion to niches genuinely interested in your products.
  • Cost-Effective Advertising – you only pay when they convert!
  • Conversion Optimization since they’re motivated to drive high-quality sales.

It’s a win-win for fueling Shopify store growth!

Finding the Right Affiliate Marketing Apps for Shopify

To jump into affiliate marketing:

  • Research apps in the Shopify App Store for tracking tools, commission management, etc.
  • Check out reviews and ratings to confirm reliability and traction.
  • Ensure the app flawlessly integrates with your Shopify store.Tips for a Successful Shopify Affiliate Marketing Strategy

Here are my top tips for affiliate marketing success:

  • Offer competitive commissions and hit sales bonuses.
  • Provide marketing materials – banners, images, etc.
  • Closely analyze performance to identify top affiliates.
  • Maintain open communication to build collaboration.

Follow this advice and your affiliates can really shift the needle on optimizing your Shopify store’s conversion machine!

Closing Thoughts

My friends, the CRO journey overflows with opportunities to better serve customers while watching your ambitious goals come to life! Commit to consistent optimization as the ecommerce landscape continues evolving. Adaptation and innovation are mandatory for staying ahead.

You now have all the tools to unlock next-level Shopify success! Seize this moment, embrace conversion rate power, and get ready to thrive in 2024 and way beyond!

I loved having you along for the ride – now go crush it, be awesome out there, and OWN IT! Wishing you all the success!

Aamer Nawaz

With a decade in the marketing realm, Aamer Nawaz stands at the forefront of digital advertising. As the CEO of Branding Bytes, he's masterminded campaigns that have generated over $500M for clients. Recognized as a Facebook ads maestro, Aamer's insights have not only shaped Fortune 500 strategies but have also empowered countless businesses to surpass their revenue goals.


Lead Generation Strategies for Bariatric Surgeons

Table of Contents Understand Your Target Audience If you want to effectively generate leads for bariatric surgeons, start by walking a mile in your potential patients’ shoes. Conduct thorough research – surveys, interviews, the whole enchilada – to unwrap what makes different folks tick when considering weight loss operations. Find

Read More »

Top 10 Shopify Apps for Conversion Rate Optimization

Table of Contents Conversion Rate Optimization (CRO) When we talk about conversion rate optimization or CRO, we’re referring to systematically enhancing your Shopify store to get more visitors to take desired actions like purchases, signups, etc. We want them falling into our sales funnel! Role of CRO in Shopify Success

Read More »

How To Recover a Hacked Facebook Account

Table of Contents to Recover Hacked Facebook Account 1- How To Tell If You’ve Been Hacked First things first, how do you know if a hacker has gotten into your Facebook? Well, there are definite red flags to watch for. Maybe you can’t log in or you see posts you

Read More »

Remove Double Scrolling on Mobile in Calendly Widgets

Table of Contents Introduction Embedding interactive tools like Calendly on your website can significantly enhance user engagement. However, a common issue encountered is the appearance of double scroll bars – one for your main website and another for the Calendly widget. This can detract from the user experience, making navigation

Read More »

Access Instagram After Losing Google Two Factor Authentication (2FA)

For Facebook Account Recovery Instructions Click Here >> Table of Contents for Instagram Account Recovery Locked out of Instagram? Don’t worry. If your Instagram two factor authentication is not working, there are few options to restore your account access. It might take a few tries, but with persistence, you’ll be

Read More »